Another year, another MCBW. That’s Munich Creative Business Week to you. I guess these are the things cities do now; have ‘weeks’.
I must confess, I’m pretty excited about the line up this year. Although I just don’t have time to go to everything. I went to Toca Me last weekend, the speakers were great (big shout out to Brosmind!), but in terms of conference organization…there’s room for improvement.
What really helps is a program booklet which has been left all over the city a la the city Design Guides. It’s easier to use than the website (old school!) and gives a great overview of all the veranstaltungen, lectures and similar events going on.
The organizers have really ramped things up this year, which is great. My only critique is that the collateral should reflect the intended design sophistication. The medium is the message, leute. A corny logo and bad clip art on the program don’t inspire confidence. There is great design talent in München; hire it for your CI!